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Archer Drives Double-Digit Lift in Brand Awareness and Purchase Intent with GumGum CTV Pause Ads
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Heineken UK appoints GumGum in “joyful, nostalgic” Christmas campaign for Birra Moretti
Technology
GumGum partners with On Device to power new Attentive Lift solution
Advertising
e.l.f. Beauty Drives 3X Engagement with GumGum’s Contextual AI in “So Many Dicks” Campaign
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Consumers Say Holiday Ads Spark Joy, But Retargeting Threatens to Ruin Gift Surprises
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GumGum Survey: UK Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty
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Holiday Shoppers Prioritize Gifts but Cut Travel First, GumGum Survey Finds
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L’Oréal Paris triples advertising attention with contextual campaign from GumGum and Wavemaker
Press Mentions
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Playground XYZ Acquired By US Tech Giant GumGum
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GumGum Acquires Attention Measurement Platform Playground XYZ
Technology
Why proper use of contextual targeting needs to focus on mindset more than metadata, report
Advertising
Want Their Attention? Don’t Forget the Context
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Advertisers Avoiding Climate Change Keywords May Be Missing Out, Study Finds
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Advertisers are Accidentally Avoiding Climate Change Content
Technology
International Business Forum and Awards Recap
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
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