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Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Advertising
Half of Consumers Say Identity-Based Ad-Targeting Promotes Offensive Stereotypes, Survey Reveals
Advertising
Australia has spoken: Contextually relevant ads are the future of privacy-friendly advertising
Advertising
GumGum and Fuse Media Partner to Strengthen Relationship with Multicultural Audiences
Corporate
The GumGum Platformâ„¢ Achieves Global SOC 2 Compliance, Setting Standards for Data Security in Ad Tech
Advertising
Your Holiday Gift-Giving Could Be at Risk: Targeted Ads Are Spoiling Surprises, GumGum Survey Finds
Press Mentions
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Playground XYZ Acquired By US Tech Giant GumGum
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GumGum Acquires Attention Measurement Platform Playground XYZ
Technology
Why proper use of contextual targeting needs to focus on mindset more than metadata, report
Advertising
Want Their Attention? Don’t Forget the Context
Advertising
Advertisers Avoiding Climate Change Keywords May Be Missing Out, Study Finds
Advertising
Advertisers are Accidentally Avoiding Climate Change Content
Technology
International Business Forum and Awards Recap
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
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