Corporate
Advertising
New Study By GumGum Finds That 57% of Americans Are More Willing to Pay Attention to Political Ads When They Are Immersed in the Content They Are Consuming
Advertising
GumGum’s Award-Winning High-Impact Ad Format, Hang Time, Launches in Germany, the Netherlands and Belgium
Corporate
Contextual Intelligence Company GumGum to Present and Host Meetings at Upcoming Investor Conference
Corporate
GumGum Expands Presence in Northern Europe with Appointment of New Managing Director
Technology
The Mindset Platformâ„¢ by GumGum Introduces Groundbreaking Index - Unlocking Actionable Insights for Brands to Better Align Ads with Consumer Interests
Advertising
In-Game Advertising Campaign Powered by GumGum Boosts Samsung’s Brand Perception
Corporate
Contextual Intelligence Company GumGum to Host Meetings at Upcoming Investor Conferences
Technology
Dentsu and GumGum Verityâ„¢ Announce Contextual Intelligence for Connected Television
Press Mentions
Advertising

Reach versus relevance: Compare the Market CTV test lifts favourability 8pts, likelihood to use 7pts; warns against over-optimising TV as streaming fragments audiences
Corporate

Cannes Lions: Marcus Startzel, GumGum on Why Mindset Is the Future of Advertising
Corporate

Katy Loria, GumGum CRO, on The Seat podcast
Advertising

Why Heineken is Increasingly Working Directly with Tech Partners
Technology

GumGum agent cuts brief-to-segment work to one upload on Trade Desk
Advertising

AI is transforming advertising. Just not where it matters.
Advertising
Why mindset, not reach, will decide the 2026 FIFA World Cup winners for brands
Technology

GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces
Corporate