I was recently at IAB ALM 2024 to lead GumGum’s session, “Mindful Moments: Aligning Creative Strategy with Audience Mindset,” that laid down the groundwork for successful, mindset-based advertising in 2024 and beyond. If you got the chance to catch our town hall session or missed it, here are my top three takeaways.
The new integrated video format we quietly launched last month is non-interruptive, unskippable, user-friendly, high impact, adaptable, easy to execute — and represents a brave stop toward a more pleasant, higher quality online future.
