Introduction
Advertising Technology has grown leaps and bounds over the past 25 years. With the sharp rise in internet users, the development of mobile platforms, the phenomenon of streaming and advancements in technological and analytical tools, the ad tech industry is set to jump from $438bn in 2021 to $1 trillion in 2030! (Global Data) This, coupled with the demise of the cookie and the incoming privacy revolution, makes the industry ripe with new opportunities for potential employees. Now is the best time to consider a career in the ad tech industry!
What Exactly is Ad Tech?
This blogpost will outline why you should consider a career in the ad tech and media industry. But, before we begin, let’s define what exactly “ad tech” is. In the simplest terms, ad tech is an umbrella term that stands for advertising technology. The term commonly refers to all the advertising and marketing technology, softwares and services used for delivering, controlling and targeting online ads. (Adobe) Ad tech is the backbone through which marketers, agencies, publishers and media buyers execute, track and monetize their advertising campaigns.
Why You Should Pursue an Ad Tech Job
In this section, we will take a deep dive into the three main reasons and benefits for pursuing a career in this industry:
The Ad Tech Industry has Vast Potential
There is tremendous growth potential for ad tech jobs with the increased spending in advertising. With more and more companies and startup jobs cropping up every year and rapid innovation, employees are not only awarded competitive salaries but also get the chance for upward mobility and future investment in the ad tech company.
Ad Tech Jobs are Diverse and Multi-faceted
With a career in this industry, employees can wear many hats - from exercising their creative muscles to developing communication skills, dipping their toes in technological advancements and being a part of operations, sales and online marketing.
Ad Tech Jobs Focus on a People-Centric Future
With cookies on their way out, the industry is moving toward a more privacy-forward future. Instead of relying on behavioral tracking, ad tech companies are looking into alternative methods such as contextual targeting, first-party data and joint data platforms to reach people online. From now on, people, not their behavior, comes first.
What Skills Do You Need?
Ad Tech Jobs are a Perfect Mix of Creativity, Technology and Communication
A job in advertising technology is the perfect amalgamation of creativity, communication, marketing expertise and media knowledge that makes for a well-rounded, exciting and rewarding career. Below is an overview of the types of skills that are useful if you wish to pursue a successful career at an ad tech company.
All the Insights into Ad Tech Skills:
Creativity
In the wake of a highly saturated digital market, it is extremely essential for prospective employees to possess the creative skills to create brand messaging that grabs consumer attention and stands out. They should also consider and develop themes that lead to effective marketing strategies and successful campaigns. For example, these skills can include:
- Storytelling
- Anticipating Audience Needs
- Thematic Development
- Innovation
- Content
- Writing
Communication
In the ad marketing industry, it is important to communicate brand messaging effectively, as well as interact with clients and customers thoughtfully throughout the campaign process. These skills can include:
- Pitching
- Giving Feedback
- Public Speaking
- Public Relations
- Social Media
- Brand Messaging
Project Management
With multiple campaigns taking place simultaneously, advertising jobs require strong project management skills. With a career at a media company, employees should be able to define goals, establish roles and responsibilities and emphasize timelines to ensure that all work is completed on time. Here’s a few skills to consider:
- Planning
- Testing
- Team Management
- Organization
- Delegating
- Framework Development
Marketing
While you may have both compelling content and creative units, it is important to bring these to customers in the right way. It is important to have experience designing, planning, managing and implementing skills to bring marketing campaigns to consumers. Here’s a few skills to consider:
- Customer-centric
- Market Analysis
- Positioning
- Pricing
- Sales
- Consulting
Media & Technology
As the advertising and marketing industry encompasses many different online platforms and technologies to bring campaigns to life, job candidates can also consider positions in the technology and operational side of the business. Here’s a few skills to keep in mind:
- Software Development
- Software Engineering
- Ad Operations
- Data Science
- Data Privacy
- Business Development
Different Types of Ad Tech Jobs
Job alert! Here are the different types of roles that you can apply for:
Software Engineer
Software engineers focus on applying the principles of engineering to software development. This role includes analyzing and modifying existing software as well as designing, constructing and testing campaigns via software programming languages to execute all marketing and advertising functions.
Data Scientist
A data scientist mines large amounts of data to develop hypotheses, make inferences and analyze customer and market trends. Basic responsibilities include gathering and analyzing data, using various types of analytics and reporting tools to detect patterns, trends and relationships in data sets.
Account Executive
An account executive works in many fields and helps companies grow by finding leads and closing sales deals with existing clients or new prospects. They also act as intermediaries between other departments within an organization to ensure the success of their clients.
Human Resources Rep
A human resources rep is responsible for all things people-related. That includes recruiting, vetting, selecting, hiring, onboarding, training, promoting, paying and off-boarding.
Product Manager
A product manager is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the product strategy, specify its functional requirements and manage feature releases.
These are some of the diverse roles available at an ad tech company. Now, we are going to look more closely at GumGum as an advertising technology company, its mission, business solutions and career opportunities.
If any of these interest you, GumGum is hiring for many of these roles. Please check them out here.
GumGum as an Ad Tech Company
Here's All You Need to Know about GumGum:
What is GumGum?
GumGum is a contextual-first advertising technology company that captures people’s digital attention, without the use of personal data.
What Does GumGum Do?
GumGum provides a global advertising platform that delivers the next generation of contextual intelligence, industry leading dynamic ad creatives, and the ability to measure and optimize advertising campaigns to better understand a consumer’s mindset that captures attention and drives action and outcomes.
What is GumGum's Mission?
GumGum's mission is to empower advertisers to deliver creative advertising campaigns that capture consumer attention without the use of personal data across current and future emerging digital environments at scale.
We believe that a digital advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and safer future for consumers, publishers and advertisers alike.
GumGum’s Focus on Privacy
Get Ready for a Privacy-Forward Future
GumGum’s contextual advertising platform is a proven alternative to cookie targeting - combining proprietary tech, dynamic units and quality inventory to grab user attention, without personal data.
The Future of Digital Advertising
The future of digital advertising will focus on peoples' active frame of mind and what they are viewing and feeling in the moment, instead of tracking past behavior.
Introducing The Mindset Matrix™
With the evolution and constant challenges in our industry, GumGum has becoming a leading innovator in the ad tech space - advancing, developing and executing technologies that are sustainable, future-proof and human-centric.
GumGum developed The Mindset Matrix™ to support advertisers in their mission to provide value to people in digital environments. Grab peoples' active frame of mind to serve relevant ads without relying on behavioral tracking data.
The Mindset Matrix™ combines true contextual understanding, with dynamic ad creative and attention metrics to grab consumer attention without the use of any personal data. As a company, GumGum firmly believes that people's data is none of our business!
To be a part of the next generation of digital world, click here.
Benefits of Working at GumGum
Benefits should work as hard as you do! GumGum offers comprehensive employee benefits so employees can be ready and equipped for anything.
GumGum offers a wide range of benefits in four major areas: health and wellness, culture, employee assistance and family support.
Health and Well-Being
Emotional Health is GumGum's Top Priority
At GumGum, we believe in promoting both physical and mental well-being: from wide-ranging health benefits to flexible time off, life insurance and wellness stipends, we want employees to feel their best at work!
Culture
Life at GumGum
At GumGum, we believe in developing a community of acceptance, authenticity and thoughtfulness so that employees can be who they truly are. With volunteer activities, social causes and lots of company outings including happy hours, beach days and off-sites, employees always have something to look forward to!
Employee Assistance
Let's Grow Together
At GumGum, we want you to constantly evolve and grow, both professionally and personally. We help employees plan for the future with 401k matching, ongoing learning and place emphasis on enjoying the present with a WFH stipend and event discounts.
Family Support
Parental Assistance
At GumGum, we offer paid family leave and a CLEO family benefits program to help expectant, young and established families deal with whatever they might need when raising children.
