Oracle's decision to exit the advertising business marks a significant shift in the digital advertising landscape. In this blog post, we will discuss the implications of this exit for advertisers and how you can move forward with your marketing campaigns.
In this blog post, we will discuss why marketers should embrace cookieless solutions as part of their advertising strategies. We will discuss the current state of cookieless marketing, plus new alternatives, including contextual advertising, and what marketers can do to build up their cookieless marketing plans.
Today, GumGum announced that as of earlier this quarter, GumGum, Inc. is 100% free of Made-for-Advertising (MFA) across our supply including our open exchange, direct campaigns, and private marketplaces (PMPs). This follows last year’s industry-changing ANA study that revealed that up to 21% of advertising impressions occur on MFA sites, underscori
Over the last few years, Connected TV has increasingly absorbed more advertiser mindshare as a performance marketing platform. In this blog post, we will outline the top 5 considerations to keep in mind when picking the right CTV partner to help you achieve growth for your business.
Amidst all of the apprehension about an upcoming recession, one thing remains clear: you should not stop advertising. In this blog post, we will break down how to prepare for a recession, outlining advertising strategies, recession-proof industries and how to achieve sustainable growth in uncertain times.
GumGum CEO Phil Schraeder hosted an insightful panel discussion at the MMA CEO CMO Summit 2022. His talk focused on the importance of capturing consumer mindset, advancements in contextual targeting, the emergence of new digital environments.
Suns out, gums out. After months in pandemic lockdown, restrictions have eased and consumers are ready to spend. No one in the marketing industry is breathing a bigger sigh of relief than out-of-home networks.
