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Free Course: Understand the fundamentals of video ads in 30 mins.
Get Certified
Free Course: Understand the fundamentals of video ads in 30 mins.
Get Certified

Infographic Image Recognition 101

GumGum unlocks the hidden value of the images and videos across the web, social media and broadcast television to help marketers target their audiences, generate data insights, deliver contextually relevant messaging and understand the impact of their live events sponsorships.

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Driving a Sustainable Future in AdTech:
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Driving a Sustainable Future in AdTech: A Deeper Look at GumGum’s Carbon Benchmarking

At GumGum, sustainability is one of our global social impact pillars, and we’re proud to partner with Cedara to measure, reduce, and report carbon emissions from our advertising campaigns.

Advertising in Uncertain Times: How Brands Can Stay Ahead
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Advertising in Uncertain Times: How Brands Can Stay Ahead

The recent implementation of new tariffs on imports from Canada, Mexico and China has introduced significant challenges for businesses across various sectors. These policies are causing ripple effects across industries—especially in automotive, electronics and fashion—leading to higher costs and shifting consumer behaviors.

Think Beyond the Break: Introducing the In-Video Suite
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Think Beyond the Break: How In-Video is Changing the Future of Advertising

There’s no question that the rise of streaming has revolutionized how people consume video and TV. As streaming platforms rapidly expand, they’ve not only delivered unprecedented access to high-quality content but also pulled audiences away from traditional broadcast and cable TV—and in doing so, reshaped expectations.

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