Technology
Advertising
Heineken UK appoints GumGum in “joyful, nostalgic” Christmas campaign for Birra Moretti
Technology
GumGum Achieves 38% Reduction in Bidstream CO2 Emissions Through Partnership with Assertive Yield
Advertising
73% of U.S. Shoppers Say Advertising Drives Back-to-School Purchases
Advertising
More than half of Australians plan to cut holiday budgets - but gifts and food remain spending priorities
Advertising
Australia has spoken: Contextually relevant ads are the future of privacy-friendly advertising
Technology
GumGum Integrates Attention Measurement Into All Contextual Campaigns
Advertising
Amagi Partners with GumGum to Help CTV Publishers Standout to Advertisers
Advertising
Almost 60% of Content Containing Climate Change-Related Keywords Are Brand Safe
Press Mentions
Advertising
Tech Companies Pave the Way for Post-Pandemic Workplaces
Technology
Sustainability is important to consumers: Friday’s daily brief Plus, acquisition news from Sitecore, partnership news from Acuity
Advertising
‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data
Advertising
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Advertising
Advertisers Avoiding Climate Change Keywords May Be Missing Out, Study Finds
Advertising
Study: Contextual Targeting More Cost Efficient than Behavioural; GumGum Most Accurate Contextual Vendor
Advertising
Study: 20% Of Ads On Kids’ CTV Content Are Inappropriate
Corporate
States Push Internet Privacy Rules in Lieu of Federal Standards
Advertising
