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GumGum Blog

Articles, Research and Product News to Drive Your Business

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the data behind taylor swift and travis kelcie's engagement
Mindset

Brand Takeaways from Taylor Swift’s Engagement Announcement

Taylor Swift isn’t just one of the biggest musicians in the world, she’s also one of the most talked-about public figures online. And when people mention Swift, they aren’t only talking about her music. Data from GumGum’s Mindset Graph™ shows just how dominant one theme is: celebrity relationships.

By
Shannon Scanlin
Sep 10, 2025
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Thumbnail of a pre-roll ad
Products

The Post Pre-Roll Era

80% of users don’t like pre-roll ads. So how will advertisers keep consumers engaged while still interrupting the flow of video? The 6 second canvas video may just be the answer.

By
GumGum Team
May 31, 2018
GumGum Awards - Performance Marketing
Events

GumGum takes home two prestigious Performance Marketing awards with Vodafone and Wavemaker

GumGum, an artificial intelligence company with deep expertise in computer vision, was awarded two prestigious Performance Marketing awards at the 2018 Performance Marketing Awards ceremony.

By
GumGum Team
May 28, 2018
Chatbot for car dealers
Products

Chatbots: Improving Conversions of Automakers

Find out how car dealers are using chatbots to improve the consumer experience when buying a car.

By
GumGum Team
May 12, 2018
Eye tracking study heatmap image
Contextual

3 Things We've Learned from Conducting an Eye Tracking Study

In order to find out where people are really turning their attention on the mobile web, we decided to conduct an eye-tracking study.

By
GumGum Team
Jan 21, 2018
Ad frame example thumbnail
Products

GumGum's frame units are the perfect ads for digital's post-interruption era

Ad Frame units are becoming the go to non-intrusive way to grab people's attention. Advertisers that have run campaigns with In-Image...

By
GumGum Team
Dec 6, 2017
what is ads.txt image
Contextual

ads.txt 101

Learn about ads.txt and how it is helping publishers save millions of dollars. Ads.txt is a free, easy to implement solution that stops fraudsters in their tracks.

By
GumGum Team
Nov 15, 2017
ads.txt adoption image
Contextual

Why Publishers Should Adopt Ads.txt this Holiday Season

With more and more DSPs only buying from ads.txt authorized sellers and resellers, publishers are being forced to incorporate this anti-fraud system - to their own benefit.

By
GumGum Team
Nov 15, 2017
Illustration depicting the header bidding process
Contextual

Header Bidding 101

Learn what header bidding is and how it differs from waterfalls, and how it allows all of a publisher's demand sources to compete simultaneously for available impressions.

By
GumGum Team
Nov 9, 2017
Brand safety gaffes
Brand Safety

Why Are Brands Still Suffering from Embarrassing Brand Safety Gaffes

Technology exists to protect brands from having their image associated with questionable content on the web. So why are some still using outdated brand-safety verification methods?

By
GumGum Team
Sep 27, 2017
Graphic depicting GumGum's new ad unit displaying a Nike ad on a mobile device
Products

Amplify Your Social Campaigns with GumGum's New Ad Units

Grow beyond social media by taking advantage of GumGum's new ad units. Repurpose Instagram stories, Instagram ads and Facebook ads for placement within hundreds of premium publishers in a contextually relevant manner.

By
GumGum Team
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