GumGum Blog

Jul 30, 2018

Photograph of seven women having a discussion

Events

Leveraging Agency Insider Information to Help Inform GumGum Business Decisions and Relationships

Our New York office hosted the first ever Agency Panel Discussion to help GumGum employees understanding how agency folks function...

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Jun 21, 2018

Competition Is Wider Than You Might Think

When asked "who is your competition?" Mark Zuckerberg had a difficult time defining Facebook's competitors. The same is true for the movie business. How many people prefer to sit at home and watch TV versus go to a movie?

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Jun 15, 2018

The Post Pre-Roll Era

80% of users don’t like pre-roll ads. So how will advertisers keep consumers engaged while still interrupting the flow of video? The 6 second canvas video may just be the answer.

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May 31, 2018

Events

GumGum takes home two prestigious Performance Marketing awards with Vodafone and Wavemaker

GumGum, an artificial intelligence company with deep expertise in computer vision, was awarded two prestigious Performance Marketing awards at the 2018 Performance Marketing Awards ceremony.

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May 28, 2018

Chatbots: Improving Conversions of Automakers

Find out how car dealers are using chatbots to improve the consumer experience when buying a car.

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May 12, 2018

3 Things We've Learned from Conducting an Eye Tracking Study

In order to find out where people are really turning their attention on the mobile web, we decided to conduct an eye-tracking study.

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Jan 21, 2018

GumGum's frame units are the perfect ads for digital's post-interruption era

Ad Frame units are becoming the go to non-intrusive way to grab people's attention. Advertisers that have run campaigns with In-Image...

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Dec 6, 2017

ads.txt 101

Learn about ads.txt and how it is helping publishers save millions of dollars. Ads.txt is a free, easy to implement solution that stops fraudsters in their tracks.

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Nov 15, 2017

Why Publishers Should Adopt Ads.txt this Holiday Season

With more and more DSPs only buying from ads.txt authorized sellers and resellers, publishers are being forced to incorporate this anti-fraud system - to their own benefit.

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Nov 15, 2017

Illustration depicting the header bidding process

Header Bidding 101

Learn what header bidding is and how it differs from waterfalls, and how it allows all of a publisher's demand sources to compete simultaneously for available impressions.

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Nov 9, 2017

Brand Safety

Why Are Brands Still Suffering from Embarrassing Brand Safety Gaffes

Technology exists to protect brands from having their image associated with questionable content on the web. So why are some still using outdated brand-safety verification methods?

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Sep 27, 2017

Graphic depicting GumGum's new ad unit displaying a Nike ad on a mobile device

Amplify Your Social Campaigns with GumGum's New Ad Units

Grow beyond social media by taking advantage of GumGum's new ad units. Repurpose Instagram stories, Instagram ads and Facebook ads for placement within hundreds of premium publishers in a contextually relevant manner.

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