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Step into the Mindset Era with the GumGum Platform™ & the New Mindset Graph
Learn More
Step into the Mindset Era with the GumGum Platform™ & the New Mindset Graph
Learn More

Mindset

Blog Posts

Latest Post:

Mindset

Step into the Mindset Era with the GumGum Platform™

We’re thrilled to introduce the new GumGum Platform™ that uses contextual technology and AI to deliver experiences that genuinely resonate with audiences and add value to their everyday experiences as consumers.

By
Kayla Smalls
Oct 3, 2024
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Mindset

My Top 3 Takeaways from IAB ALM 24

I was recently at IAB ALM 2024 to lead GumGum’s session, “Mindful Moments: Aligning Creative Strategy with Audience Mindset,” that laid down the groundwork for successful, mindset-based advertising in 2024 and beyond. If you got the chance to catch our town hall session or missed it, here are my top three takeaways.

By
Phil Schraeder
Feb 14, 2024
Mindset

3 Ways to Use Ad Creative to Drive Success for Your Campaigns

In this blog post, we will help you build ad creative that drives performance in all three stages of the marketing funnel.

By
Tahoora Palla
May 17, 2023
Mindset

The Mindset Matrix FAQ

The Mindset Matrix is GumGum’s new framework that we believe is the blueprint for the future of digital advertising.

By
GumGum Team
Mar 28, 2022
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