Recently, GumGum hosted leaders from across the marketing and media landscape for our inaugural Customer Advisory Board meeting. It was an opportunity to share ideas, challenge assumptions, and explore how technology, creativity, and context are shaping the next chapter of digital advertising.
While a rapid rise in CTV viewership is an exciting prospect for marketers, we must remain cautious of brand safety and brand suitability issues across the CTV and OLV landscape. In this blog post, we will discuss the importance of brand safety in connected TV advertising.
In this blog post, we will discuss why advertisers should be investing in in-game advertising. We will cover the growth of in-game advertising, how in-game ads work, different types of in-game ads, benefits, uses and how they can help you connect with the right audiences to meet your goals.
Programmatic advertising is one of the most powerful tools in digital marketing. In this blog post, we will break down types of programmatic advertising examples and provide the best actionable insights and tips to drive campaign results.
Amidst all of the apprehension about an upcoming recession, one thing remains clear: you should not stop advertising. In this blog post, we will break down how to prepare for a recession, outlining advertising strategies, recession-proof industries and how to achieve sustainable growth in uncertain times.
Connected TV advertising delivers targeted ads to viewers streaming video content on internet-connected TVs. It offers precise targeting, measurable performance, and reaches cord-cutters and on-demand viewers, making it an effective digital marketing strategy.
GumGum CEO Phil Schraeder hosted an insightful panel discussion at the MMA CEO CMO Summit 2022. His talk focused on the importance of capturing consumer mindset, advancements in contextual targeting, the emergence of new digital environments.
