Taylor Swift isn’t just one of the biggest musicians in the world, she’s also one of the most talked-about public figures online. And when people mention Swift, they aren’t only talking about her music. Data from GumGum’s Mindset Graph™ shows just how dominant one theme is: celebrity relationships.
In this blog post, we will discuss why advertisers should be investing in in-game advertising. We will cover the growth of in-game advertising, how in-game ads work, different types of in-game ads, benefits, uses and how they can help you connect with the right audiences to meet your goals.
Programmatic advertising is one of the most powerful tools in digital marketing. In this blog post, we will break down types of programmatic advertising examples and provide the best actionable insights and tips to drive campaign results.
Amidst all of the apprehension about an upcoming recession, one thing remains clear: you should not stop advertising. In this blog post, we will break down how to prepare for a recession, outlining advertising strategies, recession-proof industries and how to achieve sustainable growth in uncertain times.
Connected TV advertising delivers targeted ads to viewers streaming video content on internet-connected TVs. It offers precise targeting, measurable performance, and reaches cord-cutters and on-demand viewers, making it an effective digital marketing strategy.
GumGum CEO Phil Schraeder hosted an insightful panel discussion at the MMA CEO CMO Summit 2022. His talk focused on the importance of capturing consumer mindset, advancements in contextual targeting, the emergence of new digital environments.
